target market

Target Market: A target market refers to a specific group of customers or potential customers that a business is seeking to reach and sell its products or services to. A target market may be defined based on factors such as age, income, location, or interests, and can be used to guide business decisions related to marketing, product development, and sales. By focusing on a specific target market, a business can increase its chances of success by ensuring that its products and services meet the specific needs and wants of its customers.