How Windows 10’s sunset is fueling a platform shift

Mac sales are climbing faster than the rest of the PC market, and the timing is no coincidence. With Windows 10 support ending and AI-capable hardware becoming essential, more businesses are reevaluating their next devices. This shift is reshaping the competitive landscape, and Apple is emerging as one of the biggest beneficiaries.

Strong numbers highlight a defining transition

Many major analyst firms point to the same trend: Mac shipments are outpacing the rest of the PC industry. While the broader market is growing steadily as millions replace outdated systems, Mac sales are expanding at an even faster rate. That difference matters when hundreds of millions of devices worldwide are due for upgrades.

Analysts attribute this surge not only to the retirement of Windows 10 but also to the fact that a large portion of aging PCs cannot run Windows 11. As a result, businesses reevaluating their long-term hardware strategies are more open to considering macOS, especially when their existing systems need to be replaced anyway.

Of course, not every new Mac purchase represents a direct switch from Windows. Some buyers are upgrading older Macs; others may be purchasing a computer for the first time. Still, the momentum is unmistakable. The Mac is experiencing renewed traction, strengthening its position in both consumer and enterprise markets.

The AI era accelerates the device refresh cycle

The transition from Windows 10 isn’t the only force shaping the market. The industry shift toward on-device artificial intelligence has created a second major incentive for users to replace outdated machines. Many older PCs lack the hardware necessary to support advanced local AI processing, making them unsuitable for companies building AI-centric workflows or adopting edge-based computing strategies.

Modern Macs, equipped with Apple Silicon, already deliver the type of on-device performance needed to handle emerging AI workloads. Their architecture provides strong processing power, impressive power efficiency, and robust built-in security — qualities that align with the needs of organizations preparing for an AI-driven future.

As concerns around data sovereignty grow, the demand for AI models running securely on local hardware is growing. Solutions built on Mac systems are already being used to deliver private, edge-based AI without the need for external servers. This trend is expected to gain momentum as businesses look for ways to stay competitive while keeping sensitive data out of third-party cloud environments.

Cost is another factor influencing buying decisions. With many cloud-based AI services facing rising operational expenses, subscription models may become more expensive for end users. Investing in hardware capable of long-term, on-device AI processing can help organizations avoid unpredictable cloud billing while maintaining full control over their data.

Apple Silicon drives performance expectations higher

Since its introduction, Apple Silicon has rewritten expectations for laptop and desktop performance. Macs released within the past several years are capable of running advanced AI tasks at the edge, and the newest generation of chips continues that trend. Early performance benchmarks indicate that the latest Apple processors rival or outperform many desktop-class chips from established competitors. As desktop versions of these processors arrive, the gap between Mac performance and traditional PC hardware may widen even further.

This combination of speed, efficiency, and thermal stability has made Apple Silicon-powered Macs strong candidates for organizations prioritizing both performance and long-term sustainability. The result is a growing perception that Macs are no longer niche devices but fully capable productivity and development machines.

More than a trend — a shift in buyer expectations

The surge in Mac adoption is not simply a temporary reaction to an operating system reaching its end of life. It reflects how quickly user expectations are changing in a world shaped by AI, security concerns, and rising operational costs. Businesses are looking for stable, efficient, and future-ready platforms, and many now see the Mac as meeting those requirements more reliably than in years past.

If you’re evaluating your next steps, we’re here to help. Reach out to our team for all your Windows and Mac needs, from choosing the right devices to supporting your entire environment with confidence.